well-dressed while remaining individual and authentic in any life situation. The base in the new season remains the
business look with suit prices ranging from € 199 to € 349, the Business shirt and the matching tie. The smart business
look is a new direction for Spring/Summer 2015. The suit is cut narrow with straight edges on the jacket, and has a new
crocheted seam. The outfit is given an exclusive lightness when combined with a T-shirt or narrow shirt. This smart
casualness is also extremely important in the other product groups. The combination of T-shirt or lightly washed shirt with
a smart wool blazer is as much a feature as the elegant washed jacket or ultra light jersey jacket for shirts. Clean
sweatshirts, sweat jackets, lightweight knits and knitted blazers in the trendy relaxed look – that never looks sporty –
complete the outfit.
The new collections build up in a matrix that can be combined with new colours from one delivery date to the next. The
season starts with black and grey, complemented by burnt reds. There follow various shades of olive that range to linden
green, followed by a rush of blues that harmonise beautifully with the first two themes. A range of natural hues introduces
summer, and an accent colour of light blue-grey elegantly completes the look. We take a break from the business world
at the height of the summer season, and move on to the lighter fabrics. The colours are broken with white, and range from
blue, green and orange to beige and a summery brown. If it hasn’t already done so, this is when the holiday mood hits!
The special “Cool comfort” range is another building block in the matrix. It can be combined as monochromes in colour
gradings, which is exciting and - above all - exclusive. The range includes Bermudas, 5-pocket trousers, chinos, polos,
T-shirts, jersey sports jackets, and wool and cotton suits. What makes “Cool comfort” so special is that all the items are
made with fabrics that contain Lycra, and so support the current mood for “easy wear”. The fashionably narrow-cut items
are the perfect companions for any life situation. Colour structure is a quintessence of the collection, and is delivered in
two stages. All the items can be combined with each other, which results in highly expressive presentation options for
customers every month, both as spot displays and complete looks.
S U I T S
In the product group Suits, the fits “Slim fit” and “Extra slim fit” provide a high level of wear comfort. Both forms are available
in the customary classic version, but also in a modern new look in a straight cut. Summery cotton fabrics and lightweight
linen blends are used for the exclusive two- and three-piece suits by s.Oliver PREMIUM men. The interiors appeal for the
textured lining fabrics, and the clever stitching adds to the “hanger appeal”. A “safe pocket” for travellers increases the
value. Fabric highlights are the almost-plain wool/Lycra blends - but they’re only close to being plain.
S P O R T S J A C K E T S
Single-breasted jackets play a key role in the new Smart Business look, and are available in several versions. Variety
comes from completely unconstructed jersey sports jackets, elegant washes, textured fabrics, soft shoulders and mix &
match to unlined versions. Textured linings with new seams let the sports jacket speak for itself. The new functionality is
provided by jacket details that make the single-breasted jacket a real eye-catcher.
S H I R T S
In shirts, the selection of business shirts is highly varied, and again consists of fine stripes and mini AOPs. The narrow new
stretch shirt has an elongated collar, which adds a certain lightness to the overall look. This smart casualness is further
enhanced by light washes. Jacket-like shirts are the fashion highlight for him.
T - S H I R T / SW E AT S
The T-shirt is seen in new washes or with AOPs in Spring/Summer, and is also worn as a substitute for a shirt. Clean
sweatshirts in one or two colours add fashion accents, and are essential in every wardrobe for the coming season.
COLLECTION REPORT S.OLIVER PREMIUM MEN
S P R I N G / S U M M E R 2015
K N IT W E A R
Lively looks are an important theme in knitwear. Iridescent yarns and various textures create movement on the surface.
Lightweight qualities with a subtle sheen add a particular attraction to the knitwear, and create exciting new looks.
The outdoor range remains full of variety, and is functional and casual yet chic. Cotton or nylon, grainy or ultra light. The
items radiate character or lightness, while a subtle two-colour finish enlivens the look. Short trench coats set trend
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